Resume

COMMUNICATIONS EXPERIENCE

University of North Carolina Office of Human Resources
Communications Specialist | Aug. 2016–April 2021
Planned, developed & executed internal and external communications efforts for the UNC-Chapel Hill Office of Human Resources (web, social media, email, informational campaigns, university events, branding, strategy, metrics)

  • Developed, tested and a maintained unit and divisional websites, including those for the Office of Human Resources; the Division of Human Resources and Equal Opportunity and Compliance; Welcome to Carolina Blue; and UNC Student Employment.
  • Lead web and social media initiatives for the Office of Human Resources
  • Editor and creator of digital newsletter “WorkWell,” sent to all UNC employees; the divisional digital newsletter “WSEE Community Connection;” and the HR/Payroll monthly digital newsletter
  • Assisted Senior Director and policy content owners in OHR to coordinate the maintenance and delivery of Human Resources initiatives including policy delivery, new employee orientation, professional development and employee recognition
  • Worked with units across the Office of Human Resources to maintain University policy, procedures, and forms.

2020 has focused on COVID-19 response, web accessibility, re-branding and elevating the brand of the division within the University, and a focus on the employee experience and employer brand.


Digital Communications Manager
UNC Lineberger Comprehensive Cancer Center

Managed digital presence for both the cancer research center + the NC Cancer Hospital (media relations, clinical marketing, web, social media, email, fundraising campaigns, graphic design, videography, photography, research support)

  • Led efforts for both the Cancer Center & N.C. Cancer Hospital in email marketing, web and social media strategy to enhance the local, national and international reputation of UNC Lineberger and the NCCH
  • Worked with Development team to enhance UNC Lineberger’s online fundraising program and coordinate internal and external communication across UNC Lineberger and UNC Cancer Care, working with key clinical leadership at UNC Health Care
  • Managed up to two communications interns at a time
  • Served as primary videographer, video editor and multimedia graphic artist for UNC Lineberger and the NC Cancer Hospital

The V Foundation for Cancer Research
Marketing & Communications Assistant
Designed media initiatives for ESPN’s V Week, which experienced a 1,043% increase in social media engagement from previous year; Developed foundation’s media kit, communications guidelines

EDUCATION

MA, Technology & Communication – 2017
University of North Carolina at Chapel Hill
Thesis:
The Anatomy of a Digital Campaign – How the Richard Burr and Deborah Ross Campaigns Teamed with Technology in a Battleground Race for U.S. Senate [visit thesis website]

BA, Journalism & Mass Communication – 2013 
University of North Carolina at Chapel Hill
Specialization: Public Relations
Immersion: History, Law & Regulation

HONORS & AWARDS

SKILLS

  • Digital strategy + design
  • Brand Management
  • Copywriting/AP Style
  • SEO + Web Accessibility
  • Websites: WordPress, Plone
  • Data Visualization
  • User Experience/UI
  • Marketing Research